In today’s competitive job market, the candidate is in the driver’s seat. Multiple job offers and opportunities are the norms, and many candidates find themselves handling competition from their current employer and new job opportunities, all vying to offer the best salaries, benefits, and perks.
How can you catch the eye of high-quality candidates? Like any market, the key to getting seen in the job market is standing out. You have to get the candidate’s attention and show them what you’re worth as a company and the job you’re offering.
Understanding Candidate Motivations
If you want to attract workers in such a busy candidate market, it is essential to understand what motivates them. Candidates are more likely to draw closer to job opportunities that mesh well with the ideals they have in mind regarding the perfect job. For instance, if flexible hours or shifts are a valuable choice to a candidate, they are likely to consider you as an employer increases.
Getting to know candidates is essential because you learn a great deal about what motivates them when you do. Candidates are more than their training and experience; they also have interests and hobbies that may provide opportunities for them at work.
Your Employer Brand
A strong employer brand is crucial for several reasons:
- It communicates your company culture.
- It makes it easier to research your company and learn accurate information.
- It saves money during the hiring process, reducing ghosting rates and improving talent retention.
When you’re looking to stand out in a competitive job market, improving your brand is an excellent place to start. Ask yourself questions including:
- What is your brand? Do you have brand awareness?
- What is your cost per hire? Your offer acceptance rate?
- What is the employee retention rate? The referral rate?
Improving Your Brand
Even small changes to your brand can make a difference in your visibility and attractiveness in the market.
- Be authentic
- Be transparent
- Create a positive, pleasant work environment
- Ask for feedback from employees and candidates
Standing out in a competitive candidate’s job market can be challenging. It all begins with you and the company brand you cultivate. By improving your brand and presenting it authentically and positively, you ensure the highest-quality candidates see your company, appreciate what you have to offer, and come to the table ready to pursue their dream job with you.