There is a fierce battle for top talent in today’s job market. Following the large-scale hiring of 2022, businesses are considering new strategies to attract high-quality workers and focus their recruiting efforts. The most innovative recruitment strategies for better hiring in 2023 focus on the candidates and their experience.
Top Hiring Trends and Strategies in 2023
Hiring or recruitment strategies focus on forming long-term connections with top talent. Though you may need a position filled immediately, you’re also focusing on creating a talent community ready to fill positions when they arise.
Before researching and implementing new recruitment strategies, you must know where you stand in your recruitment process and goals. Take some time to review your current process and look for areas where the process can improve. Consider investing in some recruitment tools to help streamline the process and automate certain parts to improve efficiency and candidate satisfaction.
Optimize your career page. This is crucial because candidates expect to find a careers page on your website and because it is an ideal place to promote open positions and share content about the company’s mission and culture. Showcase the company’s pros and provide a quality FAQ so that candidate questions can be answered before they apply.
Optimize job postings. SEO is everywhere, even in your job positions. And it should be if you want to reach the top talent you’re looking for. Use Google Job Search to get your jobs in front of the right audience and increase your chances by targeting job titles and competitor keywords.
Reward employees for helping recruitment. Current and former employees are valuable sources of insight and inspiration when sourcing talent. An employee understands how your company works and knows the skills and substance needed for a candidate to fit into your workplace environment. Incentivize your current employees to refer candidates by establishing a referral program that rewards their efforts.
Answer candidate questions online. No matter how detailed your FAQ is, candidates always have more questions. Consider getting involved with online Q&A and review sites and answering those questions publicly. It provides answers for current and future candidates, builds a positive connection from the start, and is a significant plus for the perception of your company branding and culture.
Showcase substantial employee benefits. If a candidate has to choose between two positions of equal rank and pay, they will choose the best benefits. Employee benefits programs aren’t just a deal-maker; they can be the main attraction for candidates. Include employee benefits in your job postings, branded content, and other recruitment strategies.