Winning Over the Next Generation: Attracting and Retaining Millennial and Gen Z Talent

Collectively born over the two-decade period between 1983 and 2003, the generations known as “Millennials” and “Gen Z” account for nearly half of all full-time workers in the U.S. Numbers aren’t the only reasons these younger generations are essential for companies. These two groups of workers significantly impact industries with their technological savvy and desire for more inclusive, diverse, and purposeful work environments.

Attracting and retaining Millennial and Gen Z talent is a priority for companies. Thankfully, these two groups share many common goals and desires regarding their work life. In this blog, we’ll look at some of the important factors and incentives that consistently win younger workers over and persuade them to stay around.

1. Offer Flexibility

Flexible work arrangements, including flexible scheduling and remote options, are very attractive to both Millennial and Gen Z workers.

2. Promote Workplace Diversity, Equity, and Inclusion

Millennial and Gen Z employees are very attuned to and passionate about the quality of the company culture they belong to. Whether recruiting new talent or striving to improve your retention of these workers, emphasizing diversity and equity within your organization and fostering an inclusive environment for all workers is vital.

3. Professional and Personal Growth and Development

Today’s workers want a positive work-life balance that fosters career growth and promotes personal well-being. Appealing to these younger workers means providing opportunities for education and advancement, including skills training, continuing education support, and chances for promotion. Supporting workers’ health and well-being is also vital. Millennial and Gen Z job seekers are more likely to pursue employment with a company that supports their mental and physical health as much as their career advancement.

4. Use Technology

Both Millennial and Gen Z workers are technologically proficient. Technology development throughout Millennials’ childhood and adult years has created a flexible and adaptable generation to ever-changing technology while retaining the ability to use “old school” tools and methods as needed. On the other hand, Gen Z has never been without technology, so emphasizing how you use the latest technology and customizing your approach to their unique needs will appeal to them.

5. Values-First Company Culture

To attract and keep Millennial and Gen Z workers, you must ensure your organization’s values are strong, positive, and transparent. More importantly, those values need to be lived every day. A robust and values-driven company culture that embraces the passion for change and progress these generations believe in will benefit these highly engaged workers.

Ready to expand your team with talented Millennial and Gen Z workers? Contact Career Foundations today to get started!