During the pandemic, many businesses had to embrace the digital world and remote worker capabilities or risk financial and corporate collapse. In the process, companies realized that many jobs could be performed remotely. Even when people were able to go back to their office, many decided to continue working remotely and enjoy the benefits of flexibility and convenience that working from home provides.
If you have not incorporated remote work into your company culture, now is a good time to look at the positive impact remote work has on your employer branding and how you can keep your team connected even when they are working apart.
Employer Branding and Remote Hiring
One of the biggest advantages of remote work hiring is that it literally places a world of talent at your fingertips. You can source talent from anywhere in the world, broadening your company’s access to people with skill sets and knowledge that you may not have access to locally. However, with only websites and email marketing to convey what your business represents to a global candidate pool, employer branding becomes vital.
So, how do you draw remote candidates to your company with your employer branding?
1. A Well-made Career Page
Your company’s career page can capture the right candidate’s attention when it’s well-designed and loaded with the right information. Be as transparent as possible about your remote work expectation, as well as all the benefits, requirements, and restrictions involved.
2. Use Your Blogs to Educate Prospective Candidates
Blogs are a valuable tool for promoting your employer brand and educating candidates about your remote work culture. They are a great way to give prospective employees a glimpse into working for your company and can highlight programs that engage and benefit employees.
3. Promote Your Employer Brand Through Podcasts
Podcasts are an effective way to highlight your brand and company culture at the same time. Interviews with in-house talent, followed by a mention of open roles and skills in demand, promotes who you are as an employer and how candidates could become a part of the company.
4. Promote Your Employer Brand on Social Media
Candidates use social media platforms to research prospective employers even before they apply, so building a strong remote employer brand on these platforms is crucial. Use your social media accounts to showcase your remote work style, including employees enjoying the flexibility and freedom of working remotely with your company. These can inspire candidates to consider remote working with your company.
5. Build and Network Virtually
Leverage your employer branding and take advantage of digital platforms by going virtual whenever possible. Attend virtual career fairs and conferences, and even host a virtual event yourself. Remember to take time to network, too. Networking gives you the chance to meet prospective talent, answer their questions, and identify potential candidates for open roles.